alton towers
Alton Towers:
Alton Towers are a private sector organisation and are a public limited company which means you can buy shares. Their main aim is to make a profit, increase market share and become bigger than Disney Land Paris. Alton Towers is part of the Merlin Entertainment Groups which is the UK's leading short break destination and also the resort offers one of the world's leading theme parks.
Link: http://www.altontowers.com/
Products and Services:
Alton Towers offers a wide range of products and services for different types of customers and provide both tangible and intangible products. Some of these include: theme park, hotels, bars, restaurants, waterpark and a spa. There are two hotels at the Alton Towers Resort, one of them is the actual Alton Towers Hotel, and the other which has a themed room such as the chocolate room. This shows that whenever Alton Towers open a new ride they also create a themed room to attract its customers and therefore make more profit. Alton Towers also includes a spa which offers spa treatments such as body treatments, facial etc. They also have beauty therapists who pamper customers who wish to book an appointment with them. The main service of Alton Towers is to provide an experience when customers visit. Within the resort it has a range of shops for all different types of customers which sell gifts, souvenirs photos, sweets and many more that help customer remember their short break or day at Alton Towers and make them want to go back again.
Regulations:
Alton towers comply with HASAW which is a health and safety act and is very important because of all the possible dangers. On each of the rides there is a notice board which notifies a customer whether or not they should continue onto the ride. The customer should follow this rule provided as it is very important. Alton towers also comply with the Disability Discrimination Act. They provide easy access for wheelchair users such as lifts, disabled entrances, ramps and toilets. The Health and Safety Act applies to everyone to make sure everyone is safe. Alton towers has a speed emergency response so that in case of an accident it can be attended too quickly. Alton Towers also work with coach companies as they want as much custom as possible. By working with coach companies they can bring in lots of domestic tourists to the attraction. By doing this both organisations will make revenue and profit and will benefit from working together. Alton Towers is horizontally integrated as it’s within the Merlin Entertainment group.
Who are these services provided for?
Alton Towers provide these services for leisure tourist, as it is a great day out with family and friends or even a short break in one of the Alton Towers hotels. Some of the offers within the hotels can be beauty spas or playing games.
Who is the organisation responsible to?
- The organisation is responsible to stakeholders who expect a profit and also expect it to be successful. Alton Towers also have shareholders and has changed to a Public Limited Company which means you can buy shares and they can be taken out. Shareholders are people who own a part of Alton Towers and local people help and contribute to it by ensuring the area looks clean and tidy for the visitors.
- Customers expect their needs to be met, to have a good day and to be kept safe at all times. if they are booking in a group, Alton Towers offer different prices so that it will be cheaper for young adults, teenagers etc. They also offer this for pupils who come on a school trip as they are in a big group. Within this package they offer educational talks and different activities for schools, along with a pack lunch for their visit. To accommodate for all type of people and age range, they have different type of rides for all different type of customers. Thrill rides would be aimed at older people who enjoy them and smaller rides and events would be aimed at children.
- Employees expect to have a payment, secure job and a good working environment
To be environmentally and ethically responsible?
Alton Towers have an impact on the local environment in various ways – with noise, traffic and waste. To help:
- Minimize this they have a number of environmental teams who monitor activities; a traffic management team to help improve congestion at peak times and are constantly expanding their recycling capabilities.
- They also provide litter pickers to help maintain the appearance of the local village and surrounding areas.
- Alton Towers have made great strides in identifying ways to cut carbon footprint, to improve water consumption's and agree to ethical terms and conditions with all of its suppliers.
To contribute to the international and UK economics:
Alton Towers has an impact on the GDP as employees pay tax and spend money in the local economy. They attract domestic tourists as well as inbound tourists, this has a positive effect on the economy as people are spending money in the UK rather than overseas, this encourages inbound tourist to spend their money at Alton Towers and in the local area. Alton Towers contributes to the economy as it generates almost £38 million of income annually and over £73 million in the regional economy -both for local suppliers and other support businesses which rely on its guests for their income-hotels, B&Bs, restaurants, retailers, taxi firms and many more. They spend over £100 million just on developing new rides, hotels etc. this has an impact on UK businesses as it creates development and employment at the theme park. It is one of the largest private sector employers in the area by directly and indirectly being responsible for 2,900 jobs in the local area, and 3,520 jobs in the West Midlands region, unfortunately many of these are seasonal and part time, however there are approximately 900 full time jobs at the theme park. The travel and tourism industry employs 2.72 million of people who are working in the UK. They spend their money on goods and services, this creates a multiplier effect, which creates more jobs directly in the local area and the UK as a whole.
Alton Towers is a principal as it's a visitor attraction and their own hotel. Local hotels and businesses such as pubs and other attractions benefit because they provide accommodation and goods and services for domestic tourists who wish to stay overnight in the Alton Towers resort. It is important for organisations such as Alton Towers to have interrelationships since it helps the companies bring customers to and from Alton Towers and in return they would provide them with either a package, a certain amount of tickets or discount. By doing this the coach companies could use discount on their customers which would help them gain more profit and business. The coach companies could take educational trips to Alton Towers where they would receive educational talks and different information about the events at Alton Towers. This benefits coach companies because if a coach gets a full coach, then they will get more money and also Alton Towers will get money form people being in the park because they will buy things such as food and souvenirs. Not only does Alton Towers help the coach companies but it also benefits for taxi companies because they will get a lot of money from taking people to and from Alton Towers. This is important as it creates economic growth within local business such as a local pubs, bed and breakfast and shops and if it wasn't for Alton Towers then many small businesses in the area would not be there. By doing this both organisations will make revenue and profit and will benefit them from working together.
Alton Towers is Horizontally integrated because it has been bought out by different company's and the company owns a variety of other theme parks such as Lego Land. These are all at the same level in the chain of distribution.
The benefits of Alton Towers to doing these things is it brings in more customers to the resort and will then make more profit. They also have coach companies which take people to and from Alton Towers with special deals. They are linked within Alton Towers and use their discount on their customers which will help them gain more profit and customers coming to the Alton Towers resort. Accommodation such as hotels within the resort are a benefit as more people would stay in the hotels for two to three nights and also spend some time in the theme park by going on the rides available, buying souvenirs, food and drink. They will then make more profit as more people will visit and spend money there.
Alton Towers are a private sector organisation and are a public limited company which means you can buy shares. Their main aim is to make a profit, increase market share and become bigger than Disney Land Paris. Alton Towers is part of the Merlin Entertainment Groups which is the UK's leading short break destination and also the resort offers one of the world's leading theme parks.
Link: http://www.altontowers.com/
Products and Services:
Alton Towers offers a wide range of products and services for different types of customers and provide both tangible and intangible products. Some of these include: theme park, hotels, bars, restaurants, waterpark and a spa. There are two hotels at the Alton Towers Resort, one of them is the actual Alton Towers Hotel, and the other which has a themed room such as the chocolate room. This shows that whenever Alton Towers open a new ride they also create a themed room to attract its customers and therefore make more profit. Alton Towers also includes a spa which offers spa treatments such as body treatments, facial etc. They also have beauty therapists who pamper customers who wish to book an appointment with them. The main service of Alton Towers is to provide an experience when customers visit. Within the resort it has a range of shops for all different types of customers which sell gifts, souvenirs photos, sweets and many more that help customer remember their short break or day at Alton Towers and make them want to go back again.
Regulations:
Alton towers comply with HASAW which is a health and safety act and is very important because of all the possible dangers. On each of the rides there is a notice board which notifies a customer whether or not they should continue onto the ride. The customer should follow this rule provided as it is very important. Alton towers also comply with the Disability Discrimination Act. They provide easy access for wheelchair users such as lifts, disabled entrances, ramps and toilets. The Health and Safety Act applies to everyone to make sure everyone is safe. Alton towers has a speed emergency response so that in case of an accident it can be attended too quickly. Alton Towers also work with coach companies as they want as much custom as possible. By working with coach companies they can bring in lots of domestic tourists to the attraction. By doing this both organisations will make revenue and profit and will benefit from working together. Alton Towers is horizontally integrated as it’s within the Merlin Entertainment group.
Who are these services provided for?
Alton Towers provide these services for leisure tourist, as it is a great day out with family and friends or even a short break in one of the Alton Towers hotels. Some of the offers within the hotels can be beauty spas or playing games.
Who is the organisation responsible to?
- The organisation is responsible to stakeholders who expect a profit and also expect it to be successful. Alton Towers also have shareholders and has changed to a Public Limited Company which means you can buy shares and they can be taken out. Shareholders are people who own a part of Alton Towers and local people help and contribute to it by ensuring the area looks clean and tidy for the visitors.
- Customers expect their needs to be met, to have a good day and to be kept safe at all times. if they are booking in a group, Alton Towers offer different prices so that it will be cheaper for young adults, teenagers etc. They also offer this for pupils who come on a school trip as they are in a big group. Within this package they offer educational talks and different activities for schools, along with a pack lunch for their visit. To accommodate for all type of people and age range, they have different type of rides for all different type of customers. Thrill rides would be aimed at older people who enjoy them and smaller rides and events would be aimed at children.
- Employees expect to have a payment, secure job and a good working environment
To be environmentally and ethically responsible?
Alton Towers have an impact on the local environment in various ways – with noise, traffic and waste. To help:
- Minimize this they have a number of environmental teams who monitor activities; a traffic management team to help improve congestion at peak times and are constantly expanding their recycling capabilities.
- They also provide litter pickers to help maintain the appearance of the local village and surrounding areas.
- Alton Towers have made great strides in identifying ways to cut carbon footprint, to improve water consumption's and agree to ethical terms and conditions with all of its suppliers.
To contribute to the international and UK economics:
Alton Towers has an impact on the GDP as employees pay tax and spend money in the local economy. They attract domestic tourists as well as inbound tourists, this has a positive effect on the economy as people are spending money in the UK rather than overseas, this encourages inbound tourist to spend their money at Alton Towers and in the local area. Alton Towers contributes to the economy as it generates almost £38 million of income annually and over £73 million in the regional economy -both for local suppliers and other support businesses which rely on its guests for their income-hotels, B&Bs, restaurants, retailers, taxi firms and many more. They spend over £100 million just on developing new rides, hotels etc. this has an impact on UK businesses as it creates development and employment at the theme park. It is one of the largest private sector employers in the area by directly and indirectly being responsible for 2,900 jobs in the local area, and 3,520 jobs in the West Midlands region, unfortunately many of these are seasonal and part time, however there are approximately 900 full time jobs at the theme park. The travel and tourism industry employs 2.72 million of people who are working in the UK. They spend their money on goods and services, this creates a multiplier effect, which creates more jobs directly in the local area and the UK as a whole.
Alton Towers is a principal as it's a visitor attraction and their own hotel. Local hotels and businesses such as pubs and other attractions benefit because they provide accommodation and goods and services for domestic tourists who wish to stay overnight in the Alton Towers resort. It is important for organisations such as Alton Towers to have interrelationships since it helps the companies bring customers to and from Alton Towers and in return they would provide them with either a package, a certain amount of tickets or discount. By doing this the coach companies could use discount on their customers which would help them gain more profit and business. The coach companies could take educational trips to Alton Towers where they would receive educational talks and different information about the events at Alton Towers. This benefits coach companies because if a coach gets a full coach, then they will get more money and also Alton Towers will get money form people being in the park because they will buy things such as food and souvenirs. Not only does Alton Towers help the coach companies but it also benefits for taxi companies because they will get a lot of money from taking people to and from Alton Towers. This is important as it creates economic growth within local business such as a local pubs, bed and breakfast and shops and if it wasn't for Alton Towers then many small businesses in the area would not be there. By doing this both organisations will make revenue and profit and will benefit them from working together.
Alton Towers is Horizontally integrated because it has been bought out by different company's and the company owns a variety of other theme parks such as Lego Land. These are all at the same level in the chain of distribution.
The benefits of Alton Towers to doing these things is it brings in more customers to the resort and will then make more profit. They also have coach companies which take people to and from Alton Towers with special deals. They are linked within Alton Towers and use their discount on their customers which will help them gain more profit and customers coming to the Alton Towers resort. Accommodation such as hotels within the resort are a benefit as more people would stay in the hotels for two to three nights and also spend some time in the theme park by going on the rides available, buying souvenirs, food and drink. They will then make more profit as more people will visit and spend money there.